Problem
Old website had consistency issues and was out of date.
My primary responsibility in this role is to revisit and redesign the Virtual Hangar website. With UberJets focusing on enhancing mobile capabilities, the website components have fallen out of sync with the evolving brand concept. This misalignment leads to a risk of lowering prospect conversion rates and lowering user engagement.
Outcome
A more streamlined browsing experience.
The final design embodies UberJets' luxurious brand positioning while integrating the core functionality of a SaaS platform. This approach combines an upscale aesthetic with seamless usability, ensuring that the platform not only reflects premium quality but also delivers robust, user-friendly tools that align with our members' high expectations.
Other than the key pages, I also redesigned the supplementary content and pages to enhance the overall browsing consistency.
Design System
Based on the renewed brand expectations, I created a new design system that upgrades visual consistency and clarity, enabling better communication and streamlined usage for engineers to efficiently implement design elements.